email marketing

Your Business Can Succeed With Email Marketing

Email marketing isn’t just a new concept in the slightest, however several organizations remain not embracing this advertising theory in addition to they need to be. There Are Lots of concerns that come along with email advertising, for example :

– Won’t my mails have been treated as spam?

– In the conclusion, is it going to help my firm which far?

Some organizations will express that enough full time that’s committed to email marketing isn’t worth every penny for them, which the profits they can earn out of that don’t actually begin to cover enough full time that they invest. The simple truth is that if it comes to promotion, many studies have revealed that marketing with email does a lot better compared to other advertising techniques, for example, employment of social networking. This will not mean to discount the other advertising techniques, being a healthful advertising and marketing program is the one which uses various marketing and advertising methods to fill out the marketing objectives.

It’s ideal to consider email marketing only like any other advertising method, without the utilization of a printer, ink and paper. Emails could be shipped which have what could normally be delivered in the email as postcards declaring a fresh sale up-coming, a fresh thing or even offering vouchers to appreciated clients. The path in that they perform this would be to get email addresses out of current clients and possible clients. The ideal way to get this done is to get an assortment area in your own site. As an instance, a call to activity box which makes it possible for clients or possible prospects to register for email supplies. This enables you to lawfully acquire the current email address and also apply this to send email promoting material to.

There are businesses available which are providing bulk mailing lists. But, there are dangers for the which have to be discussed. You want to recognize you may just send mails to people that you have consent to send the email address to. Ergo, buying email addresses is sometimes not the ideal alternative. Bear in your mind that the US features a CAN-SPAM Act, enacted in 2003, which spells out just what type of small business can and can’t do in email advertising.

There are a Couple of principles to Remember when sending email Advertising substances:

A) Always make sure that the subject line dominates what you’re currently talking about and can be certainly not deceptive or false. As an instance, a great subject line is: Exclusive Sale to Loyal Customers Only 7/5!

B) Also Make Sure That the To and From are tagged consequently, you Will Need to Make Sure that your title or Company name has been symbolized so that viewers may view that delivered the message

C) At the close of the email there needs to be an anti inflammatory link. You have to provide readers the choice to stop receiving your email advertising messages when they so choose
.

D) All email communication that’s delivered within a promotion has to add that information within the communicating. Moreover, there should be an actual address of this company recorded within the emailaddress.

Organizations that are shown to be interested in distributing promotion strategies via email might be fined as much as $11,000. Worse, they are able to drop the best way to send email if not lose the best to own a site for your own infraction.

Different Types of Email Marketing

Nearly whatever could be emailed to clients or possible clients. Typically, companies that use email advertising could be put into one of 3 classes:

Inch. Promotional Emails: These mails are intended to demonstrate any promotions which could be ongoing, and so are supposed to encourage an individual to obtain an item or to maintain buying services and products as a result of sale/low selling price.

2. Normal communicating: These mails are supposed as a means to keep in contact with clients. It’s essentially a means to reach outside and also maintain an individual as your own customer, so inspiring new dedication.

3. Advertisement mails: These are much like promotional emails, even although they are able to be routed as a post card type of email that’s brilliant, has thin information that only claims that the advertisement. As an instance: 20 percent away online purchases: Today Only!

It’s straightforward: email promotion is a means to reach current clients in order to find new clients! There are 5 significant Factors that email advertising will help with:

Inch. Email Marketing can raise the earnings that you’re seeing.

2. Through emailmarketing that you make sure your organization is consistently on customers heads.

3. With the usage of email you’re helping to make sure that clients are repeat clients.

4. This assists to prove that you’re the business enterprise to show to for a certain service or product.

5. You’re maintaining and building relationships with clients through sending mails.

Starting Email Marketing

There are numerous apps on the market which are made to help receive your email marketing program away to a excellent beginning. But, first you will need the email addresses. Certainly one of the most useful options to that is to get a method for clients to register for mails from your enterprise. A fantastic means to get this done is to get a register form onto your own site. Still another process is to get these email addresses if orders or purchases are created for this objective.

There are numerous apps available on the marketplace which may be properly used as a means to distribute bulk mails to all those contacts which you have. A Couple of examples of those apps are:

– Constant Contact

– Campaigner

– iContact

– Mailigen

These apps might be time intensive when first starting, since you want to determine if these mails move out, just how frequently they proceed outside, the information along with all of the info that’s required to produce this email the one that’s successful. But, you will find techniques to bypass achieving so, since you’re able to employ an expert to deal with this to you. That can be good for people that could be managing their business by themselves, or only that don’t have any idea regarding things to do in order to get this venture successful.

Email marketing is vital to business results. Should you Discover That you simply

email marketing

Why An Effective Email Marketing Strategy Is Important Now More Than Ever

Email marketing can be an extremely successful advertising strategy employed by most organizations now in attracting more consumers in to the company fold readily with attractive contents boosting the business products. This promotion approach can be regarded as a successful advertising tool having a straightforward but potent email message which may stir the hearts of consumers in to encouraging the company and create purchases to benefit from provider.

Nevertheless, the rising competition on the market sets a struggle to organizations now in sending by using their mails to consumers that are bombarded with company e mails daily. A number of those promotional mails have been tagged as junk or spam mail that can be deleted automatically by the mail system rather than being watched by the user for a positive cost choice.

Marketers that are up against intense competition from the market place on email-marketing has to participate white-hat email advertising approaches to obtain their emails delivered and browse from potential leads that are targeted. The good results of almost any mail advertising campaigns depends heavily upon the delivery of their mails and the proper actions accepted by the receiver.

Certainly one of the greatest email advertising advice is to procure a solid subject line or name on the email address to lure consumers from opening the email address to read the complete message. This easy term has to be appealing and interesting without an excessive amount of advertising and marketing hype or despair. The language at the subject line has to be carefully chosen in order to avoid getting flagged as spam or spam mail.

A clear subject line on almost any email wouldn’t augur well with the business enterprise or marketer because of its machine could pick up it as junk email. It might also reflect badly on the business once the email isn’t complete or clear in its entirety.

The subject line of this Email marketing has to be successful to catch the receiver’s awareness of excite interest and curiosity that induce a direct opening of their emailaddress. This will raise the sales conversion speed of their potential leads to the company. A well crafted email subject line is useful in opening doors to your own business enterprise to be taken immediately.

Then, the very first email paragraph has to be impactful for the receiver to break or make the relation between the buyer and the corporation. The first couple of lines of the business enterprise email has to captivate the interest and attention of their recipients since they browse the email. Immediate satisfaction must surface out of the huge benefits appearing
with

all the most useful words chosen to create the very first paragraph. This really is the anchor of this email message that must be appealing and persuasive. There has to be a robust enticement which whets marketing desire by using their fascination aroused to get longer.

Every impactful small business email has to offer a excellent story with a happy end.

Well-crafted email stories are great in conveying the small business message without having to be overly obvious or distressed to show the consumers’ mind and heart to the provider.

Effective Emails

A diligent marketer that participates marketing with email has to generate effective e mails which could guarantee a definite shipping and answer. The email message has to be centered on the identified subject or topic that will help individuals stay on the right track with all the offering. There should just be one motif in most small business email to steer clear of challenges about consumers in deciphering or communicating the topic issue.

Every email ought to be devised with the maximum demo standards that could impress and never violate the receivers. The design, format and type of a contact has to be professional without even punctuation errors or erroneous grammar since these might ruin the demonstration or cause potential miscommunication. Badly developed business e mails are a terrible reflection on the provider, services and brand that defer potential results in the small business. Effective small business emails can possibly be developed inhouse by eloquent bloggers or hired professionals on the marketplace.

Modern individuals are busy people who have their own life plate full constantly; ergo, they wouldn’t desire to see long mails that communicate a very simple message. Email contents ought to be written just to boost a quick comprehension of the content with a urge to choose the desirable consumer actions such as picking in or making a direct order. Effective mails should convey the message plainly in simple ways which the consumers would like reading. More hours could be implemented to choose the proper actions once the email content is readily known and influenced on the user.

Higher Conversion Rates

The main purpose or purpose of creating an powerful email message for almost any business enterprise is to procure the possible guide for an individual in as brief duration of time as achievable. This will conserve the marketer moment and effort in addition to cost in the event the possible outcome might possibly be converted to an individual; and as time passes, a faithful client that produces routine purchases and keeps a high respect of the provider and brand. These clients might likewise be unofficial ambassadors of their business enterprise if they truly are entirely pleased with their purchases onlinenew.

Thus, it’s a must for marketers to participate marketing with email properly with most of the current instinctive approaches that could make an impression on the prospective guide for a person. An improved conversion rate is excellent for your own business enterprise at which the consumer set of this company keeps growing to supply more potential earnings resulting in higher profits.

Higher conversions on potential contributes to clients can only be reached through consistent top excellent email delivered and advertising and marketing services which could impress and meet business prospects. Emailmarketing gives an exceptional advertising opportunity at which potential leads are extended a primary vulnerability and experience to the newest and company which reveals beneficial into your business enterprise.

email marketing

Is Permission Based Email Marketing Ethically

As the net is bombarded with aspiring internet home made entrepreneurs and entrepreneurs, internet users are constantly receiving their mails boosting their own brands as well as merchandise. To day, plenty of ‘junk’ email is received inside the mail in box just like yesteryears’ when post boxes outside the homes were filled with junk mail.

Effective emails would draw consumers to be potential leads to the business where a building of strong relations could convert potential leads to customers.

Email marketing is also cheap and fast. The advanced technologies of today lower the cost of sending an email compared to slow mail and other traditional marketing strategies. This is an excellent marketing tool for new businesses that are low in budget. Organic and free web traffic could be harnessed through a proper implementation, although paid traffic could also be procured quickly for the desired business marketing activities.

However, the wrong way of manipulating email marketing could backfire on the marketer where web consumers become annoyed and against the brand or business. This could happen with spam emails which take up busy consumers’ inbox and time distance. A lousy belief can possibly be impinged on the business and brand that will not augur well with the entrepreneurs on the market. Thus, it’s vital for the entrepreneur or marketer to embrace decent marketing and advertising integrity in engaging marketing with email to conquer clients.

Permission Based Email Marketing

Entrepreneurs thinking about participating in email marketing to promote their new and business products now should think about implementing consent based email advertising. This is a moral approach towards email-marketing by which marketers ask the consent of targeted prospective prospects to be chosen in their customer database or email list.

This form of email advertising approach can be referred to as opt-in promotion whereby email recipients have given the chance to express ‘yes’ to obtaining business information via mails. The procuring of consumers’ permission makes it easier for the marketer to send relevant emails of marketing information without worrying about annoying the recipient.

Once permission is secured from identified
business

prospects, better marketing campaigns could be designed to increase the chances of compelling potential leads to make purchases and be converted as business customers. When the business lead opts into the business emailing list, the marketer requires less effort and time in developing the best of promo materials to benefit the consumer.

This form of marketing helps to boost the bottom line of the business as more quality time could be identified in establishing strong customer relations to generate trust, respect and confidence between the two parties. It would be easier for the marketer to secure more accurate information from the potential leads through online surveys in various emails sent to understand the needs of the consumers better.

The proper approach of permission based email marketing which the marketer is to adopt is by providing an online opt-in form via emails or at the web business site where the potential leads indicate their consent in receiving further updates or news regarding the brand or business from this particular marketer.

This approach confirms the potential lead’s interest and inclination towards the brand and company to empower the marketer in sending relevant emails to the potential leads. When an appropriate business email is sent to these potential leads, it is possible for these potential leads to find favorable and value added products or services which they could order or purchase via the marketer. The marketer would enjoy better bottom lines from the highest number of sales triggered from these potential leads who are now inclined towards the brand or business.

Ethical Marketing

Ethical marketing via emails is a strong testimony of the marketer’s character which calls for mutual respect and integrity. Marketers who exercise ethical marketing are highly respected in the market with a strong show of upright character which augurs well with all consumers. This is unlike interruption marketing which is spamming consumers’ email in boxes no matter consumers’ opinions and feelings.

Spamming is quite much depended upon by marketers compelling heaps of promotional mails with their own set of possible leads on the marketplace. Advertisers may possibly be distressed to such unethical marketing and advertising approaches if their company changes with industry. Modern consumers usually do nothing enjoy marketers to coerce them into accepting the new or organization offerings through lots of e mails that could mess up their in box, particularly when entrepreneurs junk their in boxes with a number of copies of the exact same message.

Ethical marketing is successful in this age as reciprocal esteem is exercised and work at home opportunities come at the ideal time for those marketers to exhibit their own new or company benefits. Politeness in promotion campaigns frees more clients than solid approaches. Opted in clients stay loyal and positive towards the business and brand once they have the ability to exercise their free will in selecting their company and brand to services and products.

Loyal clients through permission based email marketing go shopping online that maintain the business afloat in every seasons. They might also help to spread the word concerning the business and brand if they truly are truly happy with the solution or service left.

Email Marketing

Email Marketing: Do You Want To Triple Your Return On Investment?

Intro:

Certainly one of the largest mistakes many entrepreneurs do today, is think email marketing is dead. Many entrepreneurs now drop the email advertising strategy to proceed with societal networking. Come to think about it, societal networking look a whole lot more sexy than just email marketing. However, really is that a social networking post quite as effective as a message? Before we answer this question, permits say a well-known fact. It’s simpler to send a friend request on Facebook compared simply to get an e-mail. But trust in mepersonally, emailmarketing is thrice as worthwhile because societal networking advertising. Thus, what exactly is email marketing?

Emailmarketing may be the targeting of clients through mails. Every mails provided for a possible prospects can be thought to be email advertising. Email promotion calls for sending an promotional email or a advertisement to a contributor. Via his current email address. A lot of organisations now use email advertising. A lot more bloggers do utilize email advertising now than ever before. As an instance, have you ever been surfing on a site, and you also find some field where you’re requested to submit your name and email to find yourself a free eBook or upgrade? That’s the very front portion of email advertising.

Most bloggers utilize emailmarketing since it enriches the client experience. Using a well targeted email list, you’re able to reach based clients and prospective kinds too. Any given subscriber is going to be educated and more readily via email. The email is going to have increased visibility compared to the usual Facebook post. The Facebook informative article
is

going to undoubtedly be drowned in a flow of articles in the moments as a result of its own posting.

If you would like to develop your visitors’ or readers’ experience, then you definitely require email advertising. Neglect the glamour and the gaudy of social networking advertising. We’re talking efficacy here. We’re talking greater involvement. Greater reach. Greater click through speed and much more. As much experienced entrepreneurs state, ” the money is in the list”. From these lines, I will explain the benefits of email advertising. In such explanations, I will utilize statistics. The websites that created those stats will probably be cited at the close of this report. Thus, let us enter in to the benefits of making use of email marketing.:

Potential Reach:

Were you aware that in 2013, there were approximately 3.2 billion email reports generated on the planet? 95 percent of internet consumers use a contact address. The most fascinating reality is; 91 percent of the users assess their email account at least once every day. To day, we navigate more together with this mobiles than our computers. Consequently, we tend to be somewhat more readily informed if we receive mails. Our phones set the alarms directly before the eyes.

To day, it’s simpler to look at a email when compared to the usual Facebook or even Twitter post. That is only because once we place articles, thus does a million additional men and women. Because of this, finding a special post you enjoyed 3 weeks past could possibly be one of the most intimidating endeavor.

Actual Reach:

Before I explain that part in greater detail, then let us get some intriguing amounts. At the first 1 / 2 of 2013, an investigation conducted with mails as an advertising station unveiled some shocking truth. Usually the main one which sticks out the most is that; 18 percent of those mails delivered over the course of a effort never reach their destinations. 4 percent of those routed mails have been shipped in to the junk folder. This produces 22 percent of those sent mails which don’t really reach the intended receiver.

On the flip side, 78 percent of those mails delivered throughout a contact effort actually hit their destination. Consider it in this way, If you send 1000 emails, then 780 mails will reach your own destination. Along with this, 91 percent of those recipients check their mails each day. What this means is, approximately 709 recipients will really view your own emailaddress. This really is very good efficacy, as significantly less than 30 percent of those mails sent are all lost.

Now, let us compare these amounts with the ones of a Facebook effort carried out at precisely the exact same manner. This demonstrated that 74 percent of those Facebook articles are in reality lost over the significant flow of articles. That’s an issue. Which means, per-thousand Facebook articles, 740 have been lost inside the flow of articles. That leaves us with 260 articles found by our target subscribers. Yet another terrible idea is, everybody who sees your articles won’t actually browse through. Greater than half can do. That leaves us with over 130 those who’re actually considering their own supplies.

In the past point, we spoke about exactly what proportion of those who visit and could enjoy your articles and emails. Now let us discuss individuals who actually finish the action and also do exactly what you would like them to really do. Let us mention clicking onto a hyperlink. This connection will simply take them into your landing page or an internet site.

Clickthrough rate is the proportion of people who receive your message and actually select it. The click through rate of a tweet is 0.5 percentage rather than 3 percent to get a single emailaddress. These amounts appear small initially. However, this usually means that folks click 6 times longer within a contact connection than on a tweeted connection.

Let us carry about with our example of 1, 000 mails and 1, 000 social media marketing articles. A 0.5 percent click through speed means a million, 5 people will actually click on your connection. This is really for social-media. Some times the clickthrough rates are somewhat higher, but people are particular scenarios. The amounts we use listed below are ordinary ones.

A three % clickthrough speed with mails means 30 clicks a thousand. That’s the very best clickthrough rate you could obtain typically. The amounts aren’t astonishing, but effective amounts aren’t at all times astounding. The distinction is that because, when folks offer you their email addresses that they actually wish to know more form you.

A lot of people today use social networking to communicate with all friends first. Seldom are that they used to get business reviews and news. There are technical internet sites for this. 77 percent of those users throughout a poll on the web said they like to get promotional messages inside their own mails. 4 percent said that they prefer these messages on societal networking. This talks to the very fact that by simply submitting a contact, folks are literally providing you with a company meeting locale.

E Mails Are Private:

It’s simpler to get a reader expressing his own issues privately than at the start. Everyone email marketing isn’t comfortable with regards to expressing their flaws from the start. If an individual wants expressing his battles and he can not talk with you personally, what exactly does he perform? He writes you a contactaddress. In this manner, they could let you know all everything. You’re able to respond specifically for him.

I’ll soon develop a page where I place user asked content. Every weekend.

Conclusion:

You wish touse e mails if you’d like to market your internet presence. Additionally, that will be for you in the event that you would like to increase reader encounter. Setting up an email advertising campaign isn’t really costly. We’re chatting about 6$ to 20$. Each month. Some services such as MailChimp also provide completely free services for the initial 2, 000 subscribers.

Email marketing isn’t dead. If such a thing, it kills the silence between your readers as well as also youpersonally. In an upcoming article, I will speak about building a contact list. Thank you for reading.

Email Marketing

How To Create an Email Marketing Campaign

Congratulations! Therefore you’ve launched your company and now you’re considering landing your first contact. You heard money is at the list and you’re now considering developing a set of prospective customers for upcoming email marketing objectives. Or maybe you have not established your very first contact however you mean to initiate alist.

The idea sounds thrilling and adventuresome and soon you detect you could shed those hard-won worse and contacts, you might be criminally charged for spamming or sending unsolicited mails online. The majority folks are unaware that there is legislation which prohibit organizations sending unsolicited mails online and we’re answerable while we do the incorrect thing.

Within the following guide, I will explain to you how you can make an email marketing without even putting one personally or your company in danger. You’ll establish what’s known as a “whitelist” so a set of contacts that are lawful while maximizing your earning potential through prospecting. You may even learn what’s marketing with email, the way to construct your first accredited email listing, the way to create auto responders, and also how to make use of email marketing as the best tool for success in your company. Let us
focus

on sending a very clear message…

Why don’t we suppose that you haven’t ever sent a contact before and you’re considering presenting your services and products to prospective buyers. The very first impression is always the very best foot in the doorway of any business enterprise. Consequently you wish to make certain that a introductory letter is not prepared. This ought to be brief and highlight the characteristics and benefits of your company to the potential.

Once your correspondence is ready, then make certain it’s edited precisely before sending it into your own contacts. Based on the character of one’s enterprise, you should aim those who’d be thinking about your deal. So as to determine this, then you can Examine the yellow pages in Your area or neighborhood,

As soon as you’ve identified your niche you’re now prepared to create your very first communicating using them. This communication is known as a message advertising effort, but first, we have to seek consent from these types of contacts. We’ll now start looking at just how the Email Marketing Campaign assists within this communicating…

This sort of communication is among the very best approaches to communicate effortlessly with your connections. It’s a coordinated and planned manner of sending mails, newsletters, upgrades or promotion information to your clients and prospects in a timely way.

Time-based mails are typically sensitive and automated. Preventing a contact at the incorrect time may adversely impact the desirable response. On the flip side, sending e mails regularly and on a timely basis may enhance the chance of prospective firm between parties.

With that being stated, there are 4 major things to search for in a effective email marketing effort.
This adds credibility to a own message also creates hope about your company.
Content- This kind of communication differs from ordinary e mails since it’s specific for your small business. Whether you’re sending out a newsletter, or else you’re advising your contacts regarding an offer or advertising, then it has to be clear on your email.
Action- Your email has to get an activity by the ending in order for it to work. These activities are typically associated with a sales page, either a supply or a give away. If a person is sending a newsletter, then it has to be very enlightening as well as entertaining. It will highlight public phenomena, finds or events.
Opt In Features- Unfortunately, there might be some period as soon as your telephone is now not enthusiastic about your own offers or business. They needs to get an choice to exit your own program. It’s mandated by law to possess your own unsubscribe button at the conclusion of your email advertising campaigns.

Now that you’ve determined that who to send these mails to, you’re prepared to dispatch them. Your list must get contact men who decided to get your very first mails. Once the customer agrees, you should produce a template email which suggests you recently obtained consent to send mails. Subsequent to the prospective customer clicks and receives the “subscribe” link from the mail, they have been automatically included with a list.

You’re able to construct several lists inside your email advertising accounts.

If you didn’t get consent, at the start, you ought not send a message advertising effort and soon you at least first convey to your prospective email address.

The objective of the preliminary exercise will be to decrease the probability of un-subscribed contacts onto your checklist. Even though you cannot get a grip on whenever some one decides to unsubscribe from the app, there’s a acknowledged ratio which won’t send a red flag into your own email advertising providers.

Whether you can find way too many unsubscribes and spam file, your account might be terminated or BLOCKED. Because of this, it’s suggested and wise for you to obtain consent before sending your first email advertising effort.

Whenever you have fulfilled the aforementioned condition and are prepared to send your mails, you’re going to likely be asked some questions by the provider. This really is a additional try to inform one of these legislation of emailmarketing and in addition to make certain policies are stuck depending on a way you found in garnering your very first contact checklist. Additionally, it’s a chance to direct one for the email advertising program.

Now that you’ve fulfilled the aforementioned criteria, then you’re ready to ship your very first email advertising effort. But after sending your very first effort, there’s not any requirement to manually follow and time along with. Setting up an email advertising effort lets you specify the frequency and time of activate e mails. These activate mails are referred to as jelqing.

Autoresponders

Auto responders are time-sensitive e mails which are sent out automatically to your own contact list. The objective with the wise means of communicating will be always to continue to keep your list fresh and updated. Additionally, it supplies life to a business since it activates a followup once some one receives, reads or opens your mails. You could always change the method that you would like your auto responders to be routed.

Your email promoting program should enable one to make sign up molds that might possibly be embedded onto your own internet site. The intelligent way to create contacts is always to join your email promoting connection on your own personal emailaddress. Please note that it MUST possess an easy-to-use connection to enable the contributor to enter or depart from your app at any moment.

The trick to an effective email campaign would be always to continue to keep your mails exceptional, quick, very enlightening. Never forget to convey your aims with a URL to solicit additional action. Once you specify an occasion to receive the mail to be routed, you’ll have the ability to find feedback. Let us utilize similar initiative to reassess that the whole intention of email advertising.

Feedback

We’ve looked at how to make a message advertising effort by preparing to your very first authorized recipients of this effort. We further looked at establishing an powerful autoresponder and now we’ll require a feedback in our app to tweak our marketing and advertising campaigns.

Luckily, most email advertising applications have tracking capacities very similar to Google analytics. This lets you know that the demography, disposition, and customs of one’s target markets. The computer software also signals who opens your email, unsubscribe or do it by clicking onto a hyperlink and so forth. Having reviewed each of the important particulars of this task that you place in to your email advertising effort, you’re going to have the ability to alter your time, enhance your goods info, or improve your own list to increase your odds of conversion later on.

Your business’s Email Marketing campaign needs to establish the pace for the enterprise expansion as you pay attention to the following facet of one’s company. The fantastic point about email promotion is that after the thing isn’t available for business, emailmarketing continues to be available 24/7. That’s the sweetness of internet marketing and tech.

Now nearly all of our email advertising plans are left handed with complimentary templates and images. Combine all on your email advertising program and make magic!